Community Bag Small IconFight Hunger Bag

Guide to Campaign Success

This guide is full of information and links to suggested content to inspire and help improve your outreach to friends and supporters.

Congratulations on being selected at your designated Hannaford! This guide gives you a step-by-step plan to inspire and help improve your outreach to friends and supporters.

Have questions about the Fight Hunger Bag Program? Find answers with our Program FAQs. If you need any information on the Program, please contact us. We’re here to help you make your selection in our Program a success!

Step 1

Explore: Discover the Program

Get familiar with the Fight Hunger Bag Program and reach out to your staff and supporters to help them learn about it, too. Explore the Resource Center to find information, campaign ideas, templates and images. You have a few weeks to steer your supporters in the right direction.

Step 2

Ignite: Set the Excitement Ablaze

Before your month begins, start spreading the news! Add your organization’s information to our press release template and distribute to your local news outlets. Use our Tools of the Month to alert your friends and supporters with customized images you can use for email banners, social media and flyers to distribute and post.

Step 3

Launch: Take Flight

Your month begins! Throughout the next few weeks, post frequent reminders of what to buy and from where. Check out creative examples of nonprofit social media posts to get inspired! Images from our Image Bank will help enhance your posts. Be sure to tag Hannaford to increase reach!

Step 4

Enjoy: Sit Back and Celebrate

Your month is complete, and it’s time to thank your supporters. About a week after your benefiting period is over, you’ll receive an email from us with the amount you raised during your selection month, and in about 10-12 weeks, you’ll receive a check. We’re always looking for ways to improve your experience in the Program, and we’ll invite you to participate in a feedback survey via a link in the email.

Remember, we’re always here to help, so please contact us with any questions any time!